Enquiries that turn into
booked discovery calls, without a coach chasing them.
Built for fitness and nutrition coaching businesses that already have volume: several coaches, an established online program, enquiries landing every day across more than one channel. We install the system that qualifies them, books the call, and follows up on its own.
Who this is built for
Not every coaching business.
Yours, if it already has volume.
The businesses this fits already have volume: several coaches sharing a caseload, or one established online program where enquiries land daily across more than one channel. The gap isn't demand, it's turning that flow into booked, qualified calls without a coach chasing each one by hand.
Built for coaching businesses that already get enquiries every day, across more than one channel: direct messages, a website form, referrals, a paid ad. A single trickle a week from one source doesn't give a pipeline enough to sort through.
Several coaches, one shared inbox
Each coach handling their own messages and calls, with no shared view of who's been contacted, who's been qualified, or who's slipped through.
A premium program worth qualifying for
A structured coaching or nutrition offer, priced high enough that every enquiry deserves a proper qualification step before it lands on a coach's calendar.
Content brings enquiries in daily
Posts, referrals and paid reach send new enquiries in every day, from more than one channel, faster than anyone can track by hand.
Discovery calls that don't show up
Slots get booked and then quietly go empty, because nobody qualified the person before they picked a time.
Follow-up that depends on someone remembering
A prospect who doesn't book straight away gets chased only if a coach happens to notice, and most days nobody has time to notice.
This isn't for you yet if
- You're coaching solo and still building your first client base. The system sorts and books enquiries that are already arriving in volume, which isn't the stage you're at yet.
- Your program isn't priced as a serious commitment yet, or you're still testing what to charge. The qualification questions assume a real offer already on the table.
- Enquiries arrive from a single channel, once or twice a week. A steady, multi-channel flow is what keeps a pipeline earning its keep.
What gets installed
One system.
Everything wired together.
Katon Funnel installs one continuous sequence across the whole path. Capture, qualify, book, follow up and report, set up for you and kept running.
Lead capture
Every enquiry channel you already use, forms, calls, messages, feeds into one place instead of scattering across inboxes.
Qualification
Each enquiry is checked against criteria you define, budget, timing, fit, before it takes up your time.
Booking calendar
Qualified prospects book directly into your calendar, at times you've made available, with no back-and-forth email.
Follow-up sequences
Prospects who don't book straight away get a set of scheduled reminders, so a quiet enquiry isn't a lost one.
Monthly reporting
A short report each month on what came in, what got qualified, and what got booked.
Ongoing management
We monitor the system, fix what breaks, and keep it aligned with your offer as it evolves.
The path to a booked call
From a message on your page
to a slot on a coach's calendar,
the same way every time.
Six steps, identical for every enquiry no matter which channel it came in on.
- I
The enquiry lands
A prospect fills in a form, messages a coaching page, or asks about the program directly. It lands in one place instead of a coach's personal phone.
- II
Qualification questions get answered
Before anyone on the team sees it, the prospect answers questions about their goals, their current training or nutrition situation, and their readiness to commit.
- III
The contact enters the pipeline
A qualified enquiry is logged and routed to the right coach or program, instead of sitting in a shared inbox waiting for someone to notice it.
- IV
A confirmation goes out
The prospect gets an immediate reply confirming their enquiry has been received and what happens next, without a coach having to type it.
- V
The slot gets booked
The prospect picks an available time directly on the coach's calendar, booked without a single email back and forth.
- VI
A follow-up fires if they don't book
If the slot doesn't get taken, a scheduled reminder goes out on its own, so the enquiry doesn't quietly go cold.
How it works
From first conversation
to a system running
on its own.
Three stages, numbered rather than dated. The exact timeline is agreed with you at scoping, which is where it belongs.
- I
Scoping
We map your existing offer, your current follow-up process and where enquiries are getting lost today, then agree exactly what the system needs to do.
- A written scope you approve
- The qualification criteria defined
- A delivery timeline agreed together
- II
Build and connect
We configure the qualification journey, the booking calendar and the follow-up sequences on tools already proven for the job, connected to your existing offer.
- Qualification journey configured
- Booking calendar connected
- Follow-up sequences written and scheduled
- III
Launch and operate
Once live, we monitor performance, run the monthly review, and make the minor adjustments included in your plan.
- System live and tested
- Monthly conversion review booked in
- Ongoing support in place
What the AI handles
Not just automated.
Assisted, too.
Beyond the core system, the same toolset includes AI capabilities you can turn on as your funnel grows. We configure the ones that fit your business, they don't replace the qualification journey, they extend it.
Conversational replies
Answers new messages on SMS, website chat and social messaging, qualifies the sender and offers a time to talk.
Voice answering
Picks up incoming calls, qualifies the caller and books the appointment straight into the calendar.
Review responses
Drafts and posts replies to customer reviews as they come in.
Assisted writing
Helps draft emails, follow-up sequences and social posts, for you to review before they go out.
Page and form building
Helps build and edit the capture pages and forms the system uses, without you writing code.
Automation assistance
Helps build, explain and refine an automation, so a sequence can be adjusted without starting from scratch.
Plain-language data queries
Ask a question about what's in your contact records and get an answer, without writing a report.
Custom agents
Specialised agents configured for a specific, well-defined task in your business.
These AI capabilities sit outside the base licence. The provider bills them separately, by seat, by usage or as a monthly add-on, and we configure the ones that make sense for your business as part of the setup.
What stays yours
Nothing locked in.
Nothing left behind.
The account, the data and the contacts the system builds all sit under your business, not ours.
The account is yours
Every tool involved runs under an account registered in your business's name, never in ours.
Your data stays yours
Enquiry records, qualification answers and booking history belong to your business alone.
Your contact list is yours
Every prospect the system captures is added to a list that sits under your own account.
You can take it with you
If you ever leave, your account, your data and your contact list leave with you.
Pricing
One offer, two moments in time.
There's a single plan today. The founding price applies while we're onboarding our first clients, the standard price is what follows.
Katon Funnel
The complete lead-to-client system, installed and managed for you.
Founding price
Setup fee: £990
For the first five clients, in exchange for your feedback and a testimonial once you're live.
Standard price
Setup fee: £1,490
What the plan costs once the founding places are filled.
What's included:
- Qualification journey built around your offer
- Booking calendar connected and live
- Follow-up sequences written and scheduled
- Lead capture from your existing enquiry channels
- Account and data registered in your business's name
- A monthly conversion review
- Email support
- Minor changes included, every month
Monthly
- A 30-minute conversion review every month
- Email support with a one business day response
- Technical issues fixed as part of the plan
- One hour of minor changes a month, extra work billed in two-hour blocks
The software licence itself is billed separately by its provider, and the account stays registered in your business's name.
Go live guarantee.
Your system is delivered and operational within the timeline agreed at scoping. If, within 60 days of launch, the qualification journey, booking calendar or follow up sequences do not work as jointly specified, provided you have met your side of the agreement (content approvals, access granted, timely feedback), we rework the configuration at no extra charge until they do.
FAQ for coaching businesses
Coaching-specific questions,
answered directly.
We run several coaches with different programs and prices. Does one system handle all of them?
Yes. Each program keeps its own qualification questions and its own calendar, so a strength coaching enquiry and a nutrition-only enquiry get sorted and booked differently, inside the same pipeline.
Can it tell a serious enquiry apart from someone just asking about price?
That's what the qualification step handles. The questions are built around criteria you set: training background, current nutrition situation, readiness to commit, whatever actually predicts a good client for your program.
Does it work for in-person sessions as well as an online program?
Yes. The booking calendar and follow-up sequences are configured per offer, so an in-person consultation and an online discovery call can run through the same system with different rules.
What happens to an enquiry that isn't ready to book yet?
It stays in your contact list and receives the scheduled follow-up sequence. Nothing about it is deleted or handed to anyone outside your business, the same ownership as the rest of the system applies.
Get started
Ready to stop
chasing enquiries by hand?
Tell us about your offer and how enquiries reach you today. We'll scope what the system needs to do and give you a concrete next step.