Enquiries that turn into
booked calls, on their own.
A managed lead-to-client system for businesses that want more qualified customers and less manual follow-up. We set it up, connect it to how you already sell, and keep it running every month.
Who it's for
No niche.
Just a situation.
There's no single job title this is built for. What matters is the situation. Enquiries are already coming in, and turning them into booked, paying clients takes more manual chasing than anyone has time for.
Built for businesses that already get a steady trickle of enquiries, even if it's only a handful a week. If they're rarer than that, an automated system will spend most of its time waiting.
You already get enquiries
Calls, form submissions, messages on social, however they arrive, you have a flow worth capturing properly.
You already sell something people pay for
A live offer at a real price, already selling. The system qualifies the people who come to buy it, and an offer still in testing has nobody to qualify yet.
You follow up by hand
Emails and texts sent one at a time, whenever there's a spare ten minutes between everything else.
Prospects slip through
A lead goes quiet for a week, gets forgotten, and only resurfaces once they've already booked with someone else.
You sell on a call
Your process runs through a conversation, a quote or a consultation, so getting the right person on a call is the whole point.
You don't want to learn automation
You want the outcome. Another tool to configure, maintain and eventually replace is work you would rather hand over.
This isn't for you if
- No paid offer yet. The system qualifies buyers, it doesn't create your first paying product.
- Too few enquiries. A handful a year, rather than a week, doesn't give an automated system enough to work with.
- A fully bespoke platform. This is a configured system built on existing tools, not custom-built software.
What gets installed
One system.
Everything wired together.
Katon Funnel installs one continuous sequence across the whole path. Capture, qualify, book, follow up and report, set up for you and kept running.
Lead capture
Every enquiry channel you already use, forms, calls, messages, feeds into one place instead of scattering across inboxes.
Qualification
Each enquiry is checked against criteria you define, budget, timing, fit, before it takes up your time.
Booking calendar
Qualified prospects book directly into your calendar, at times you've made available, with no back-and-forth email.
Follow-up sequences
Prospects who don't book straight away get a set of scheduled reminders, so a quiet enquiry isn't a lost one.
Monthly reporting
A short report each month on what came in, what got qualified, and what got booked.
Ongoing management
We monitor the system, fix what breaks, and keep it aligned with your offer as it evolves.
How it works
From first conversation
to a system running
on its own.
Three stages, numbered rather than dated. The exact timeline is agreed with you at scoping, which is where it belongs.
- I
Scoping
We map your existing offer, your current follow-up process and where enquiries are getting lost today, then agree exactly what the system needs to do.
- A written scope you approve
- The qualification criteria defined
- A delivery timeline agreed together
- II
Build and connect
We configure the qualification journey, the booking calendar and the follow-up sequences on tools already proven for the job, connected to your existing offer.
- Qualification journey configured
- Booking calendar connected
- Follow-up sequences written and scheduled
- III
Launch and operate
Once live, we monitor performance, run the monthly review, and make the minor adjustments included in your plan.
- System live and tested
- Monthly conversion review booked in
- Ongoing support in place
What stays yours
Nothing locked in.
Nothing left behind.
The account, the data and the contacts the system builds all sit under your business, not ours.
The account is yours
Every tool involved runs under an account registered in your business's name, never in ours.
Your data stays yours
Enquiry records, qualification answers and booking history belong to your business alone.
Your contact list is yours
Every prospect the system captures is added to a list that sits under your own account.
You can take it with you
If you ever leave, your account, your data and your contact list leave with you.
What the AI handles
Not just automated.
Assisted, too.
Beyond the core system, the same toolset includes AI capabilities you can turn on as your funnel grows. We configure the ones that fit your business, they don't replace the qualification journey, they extend it.
Conversational replies
Answers new messages on SMS, website chat and social messaging, qualifies the sender and offers a time to talk.
Voice answering
Picks up incoming calls, qualifies the caller and books the appointment straight into the calendar.
Review responses
Drafts and posts replies to customer reviews as they come in.
Assisted writing
Helps draft emails, follow-up sequences and social posts, for you to review before they go out.
Page and form building
Helps build and edit the capture pages and forms the system uses, without you writing code.
Automation assistance
Helps build, explain and refine an automation, so a sequence can be adjusted without starting from scratch.
Plain-language data queries
Ask a question about what's in your contact records and get an answer, without writing a report.
Custom agents
Specialised agents configured for a specific, well-defined task in your business.
These AI capabilities sit outside the base licence. The provider bills them separately, by seat, by usage or as a monthly add-on, and we configure the ones that make sense for your business as part of the setup.
Pricing
One offer, two moments in time.
There's a single plan today. The founding price applies while we're onboarding our first clients, the standard price is what follows.
Katon Funnel
The complete lead-to-client system, installed and managed for you.
Founding price
Setup fee: £990
For the first five clients, in exchange for your feedback and a testimonial once you're live.
Standard price
Setup fee: £1,490
What the plan costs once the founding places are filled.
What's included:
- Qualification journey built around your offer
- Booking calendar connected and live
- Follow-up sequences written and scheduled
- Lead capture from your existing enquiry channels
- Account and data registered in your business's name
- A monthly conversion review
- Email support
- Minor changes included, every month
Monthly
- A 30-minute conversion review every month
- Email support with a one business day response
- Technical issues fixed as part of the plan
- One hour of minor changes a month, extra work billed in two-hour blocks
The software licence itself is billed separately by its provider, and the account stays registered in your business's name.
Go live guarantee.
Your system is delivered and operational within the timeline agreed at scoping. If, within 60 days of launch, the qualification journey, booking calendar or follow up sequences do not work as jointly specified, provided you have met your side of the agreement (content approvals, access granted, timely feedback), we rework the configuration at no extra charge until they do.
Deliverability & compliance
Emails that arrive.
Consent that holds up.
A follow-up sequence only helps if it lands in an inbox, and only holds up if the person receiving it agreed to hear from you. Both are handled as part of the setup, so neither lands on your desk.
Sender reputation protected
Domain and sending settings are configured the way inbox providers expect, so follow-ups don't end up in spam.
Consent captured properly
Every contact the system follows up with has agreed to be contacted, recorded at the point they gave it.
Checked on an ongoing basis
Deliverability drifts as sending habits change. We keep watching it as part of the monthly management, well after launch.
FAQ
Fair questions,
answered directly.
Why not just do this myself?
You can, the underlying tools are available to anyone. What you're paying for is the setup done properly the first time, the ongoing monitoring so it keeps working, and the time you get back from not becoming the person who maintains it.
What happens if I want to cancel?
Cancel whenever you like. The account, the data and the contact list stay with your business either way, since none of it was ever ours.
What exactly is guaranteed?
That the system works as specified: the qualification journey, the booking calendar and the follow-up sequences. It isn't a guarantee on how many clients you sign, which depends on your offer and your market rather than on the system.
How long does it take to go live?
It depends on the scope agreed for your business, and that timeline is set with you before any work starts. Publishing a fixed number here would mean guessing at yours.
Who decides what counts as a qualified lead?
You do. We build the qualification journey around criteria you define, budget, timing, whatever matters for your offer, before a single enquiry is filtered through it.
What's included in the monthly plan?
A 30-minute conversion review, email support with a one business day response, fixes for technical issues, and one hour of minor changes. Anything beyond that is billed in two-hour blocks.
Get started
Ready to stop
chasing enquiries by hand?
Tell us about your offer and how enquiries reach you today. We'll scope what the system needs to do and give you a concrete next step.